To buy or not to buy
Want to know how to write promo posts that will make your customers rush to buy?
Then listen to.
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First, switch places with your customer ☝🏻.
Imagine you’re in his or her shoes. What do you see? Do you need this product right now? Maybe you don’t. But if you present the information correctly, he won’t even notice that he doesn’t need it😉.
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So, what are you selling? Clothes, toys, counseling? No. You’re selling problem solving. For a mom, it’s free time and a child’s joy. For a psychologist, it’s family preservation and social skills for working with children.
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Now let’s start with the target audience. Write out everyone who could benefit from your product: moms, businesswomen, students, and so on. Spell out their pains and needs. Insecurity? Difficulty finding love? Write it all down ☑️
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Now the objections. What questions might your clients have? Use your experience, remember what they have asked before.
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Here’s the formula for how a text is born:
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1️⃣ Pain (take 1-2 severe pains).
2️⃣ How you usually solve the problem
3️⃣ How you solve a problem
4️⃣ Objection handling (remove the customer’s doubts)
5️⃣ Product information (dry and factual)
6️⃣ Limitations (timing, quantity)
7️⃣ Price
8️⃣ Call to action (click on link, put + in comments)
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These items can be swapped or skipped if they are not relevant to your product.
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Now writing the text. Rewrite everything you have written for each target audience. Reread it several times. See what needs to be changed? Good. Feel like something is wrong? Fine. Go back to the text later and edit it until you feel it’s perfect🔥.
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Do you have multiple target audiences🧐?
Analyze who is more likely to buy.
For example, you are a coach. Who is your primary target audience? Entrepreneurs? Focus on them. Don’t chase all your audience at once. Make separate posts for each group if you want to reach the entire segment. Ideally, separate text for each audience.
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Follow these steps and your promotional posts will bring the results you’ve been dreaming of💰