Don't be Dinosaurs
Why do we claim to lead our clients through the entire chain FROM and TO? Let’s lay all the cards on the table.
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If it weren’t for CRM, things would be much worse. When everything is systematized, work is faster and more efficient.
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By getting the volume of data in a whole funnel using CRM, we analyze and interact with each partner with the proper approach.
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All of our partners get into the CRM funnel and start by processing a lead. Then one of our managers connects and leads a dialog, clarifying conversion texts and target audience filtering conditions.
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We take a professional approach to each partner. There are even emotional shades in our client cards, which allows us to find an approach to everyone, even if a dozen other people have passed after them. Everything is remembered and analyzed.
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We understand perfectly well:
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☑️ what stage of the sales funnel each partner is at
☑️ how many leads each manager has in the pipeline
☑️ at what stage we most often lose clients
☑️ how many potential customers do not become real customers and why?
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All these questions are answered by a massive amount of data in CRM, but without clear monitoring of work, it is impossible to objectively assess the effectiveness.
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When a customer moves to the «transaction» stage, we prepare tasks. The task is also divided into several stages:
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🔺 сollecting and filtering target audiences
🔺 payment
🔺 launch
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All clients have their own mailing history which stores bases, links to posts, time of sending and of course correspondence.
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If someone asks for bases for the whole time of work, we can easily provide them and restore the chain of all mailings.
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Quite recently we had a situation. We were approached by a client who had previously done mailings through other mailers. We needed their base to exclude duplicates. It had been 2 weeks since their mailing. What was our surprise when they refused us, citing the fact that the database is not saved.
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Here you have a prehistoric age in the systematization of business processes, which lead not only to the loss of bases, but also customers. Because the sales chain is not initially set up.