People dont lend themselves to numbers
Imagine you order a 30,000 email newsletter for a webinar and 225 people show up. Next time, you decide to double the number of emails, hoping twice as many people will come. But, as is often the case, people are not an exact science. You end up with either the same number of people coming in, or only 50% more. Why does this happen 🧐?
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It’s all about the subscribers we collect. The first time around, we gathered an audience from single bloggers. These subscribers were more interested in your product. The second time, we attracted completely different bloggers. So it turns out that the bloggers are different, the audience is different, and the results are also different 🤷🏼♀️
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So, never make simple multiplications in your thinking. Everything is individual and undulating. Your success depends on a multitude of factors. It is important to understand this and take each one into account.